Which data provider for your cold calls?
Eight questions, one minute. The quiz scores 15 phone data providers on your market, your buyers, your volume and your budget, and gives you a shortlist of two or three, with every point explained and the trap to know before you sign. We sell none of them.
An unbiased shortlist you can check
Question 1 of 8
Where are most of the people you call?
Coverage changes more by country than by provider. Pick the market that holds most of your list.
Your answers stay in your browser. No sign-up, nothing sent. How the score works
Prices and facts checked November 2026
How the quiz picks a provider
Every provider has a profile: coverage by market, strength on mobiles, entry price, the workflow it is built for, and its compliance tools. Each of your answers turns that profile into points with one visible rule. Your market weighs the most, because a provider without data in your country is useless at any price.
Two filters come before the score: a provider with no data in your market, or one that starts above your budget, is never shortlisted. Below a minimum score, the quiz says that nothing fits rather than recommend a weak option. At equal points, the cheaper one comes first.
From 500 numbers a month, the price of a mobile found on each entry plan separates the providers. It comes from the same dated price survey as our phone enrichment pricing tool, so both tools always show the same figures.
The profiles are our reading of public information, checked in November 2026. They are not coverage measurements. The only measurement that counts is a test on your own contacts, and the method is below.
The eight criteria
- 1
Market Where are most of the people you call?
- 2
Roles Who do you call?
- 3
Volume How many contacts do you need a number for each month?
- 4
Number type What kind of number do you need?
- 5
Budget What can you spend on data each month?
- 6
Workflow Where do you look for numbers?
- 7
Compliance Which rule matters most to you?
- 8
Dialer How will you call these numbers?
15 phone data providers at a glance
Type, strongest markets, strength on mobiles, entry plan and what a mobile costs on it. The detail of each provider, with sources, is further down.
| Provider | Type | Strongest markets | Mobiles | Entry plan and cost per mobile |
|---|---|---|---|---|
 Apollo.io | Own database | US & Canada | Good | ~$0.16 per mobile Free plan · Basic $49 a month per seat billed yearly |
 Lusha | LinkedIn extension | US & Canada | Good | ~$0.58 per mobile Free plan · Pro $69.90 a month |
 Kaspr | LinkedIn extension | France | Strong | ~$0.49 per mobile Free plan · Starter $49 a month per seat billed yearly ($65 monthly) |
| | Own database | UK & Ireland, DACH, Rest of Europe | Strong | On quote Annual contract |
 ZoomInfo | Own database | US & Canada | Good | On quote Free plan · Annual contract |
 FullEnrich | Waterfall | US & Canada | Strong | ~$0.58 per mobile Free trial · Pro 500 $29 a month |
 Zeliq | Waterfall | France | Strong | ~$0.79 per mobile Free plan · Starter $59 a month per seat |
| Datagma | LinkedIn extension | US & Canada, UK & Ireland, France, DACH, Rest of Europe | Good | ~$0.49 per mobile Free plan · Regular $49 a month |
| Prospeo | LinkedIn extension | US & Canada, UK & Ireland, France, DACH, Rest of Europe, Rest of world | Good | ~$0.24 per mobile Free plan · Starter $49 a month per seat |
| LeadMagic | Own database | US & Canada | Good | ~$0.10 per mobile Free trial · Essential $99 a month |
| Swordfish | LinkedIn extension | US & Canada | Strong | Fair-use plan Free trial · Unlimited Solo $99 a month per seat |
| SalesIntel | Own database | US & Canada | Good | On quote Annual contract |
| UpLead | Own database | US & Canada | Hit-or-miss | ~$0.58 per mobile Free trial · Essentials $99 a month |
 Pharow | Own database | France | Good | ~€1.05 per mobile Free trial · Essentiel €105 a month per seat billed yearly (€139 monthly) |
 Clay | Orchestrator | US & Canada, UK & Ireland, France, DACH, Rest of Europe, Rest of world | Good | Fair-use plan Free plan · Launch $185 a month |
Coverage is our reading of public information, checked November 2026; it varies by role and industry, so test on your own list. Prices come from the dated survey of the phone enrichment pricing tool, assuming every credit goes to mobiles. See the full price survey.
The questions buyers ask
Cognism vs Apollo for Europe
For European mobiles, Cognism is the safer bet: Europe is its home market, it phone-verifies part of its mobile data and screens do-not-call lists in 15 countries. Apollo is far cheaper and its US data is broad, but reviewers consistently describe its European mobiles as hit-or-miss.
The honest answer depends on budget. With an annual budget and a European list, test Cognism. With a small budget, Apollo plus a waterfall such as FullEnrich on the contacts Apollo misses often beats a single expensive contract.
Kaspr or Lusha?
Both are LinkedIn extensions with a free plan, and they are not from the same group: Kaspr has belonged to Cognism since 2022, Lusha is independent. Kaspr is usually stronger on French and Western European mobiles. Lusha is stronger in North America and has the most documented privacy certifications.
Calling France or Benelux from LinkedIn: start with Kaspr. Calling the US, or a legal team asks for ISO 27701: start with Lusha. Mixed list: run both free plans on the same 20 profiles and keep the one that rings.
What is the best phone number finder for cold calling?
The one with the most right-person mobiles on your list, at the lowest cost per conversation. That is why no ranking can answer it for you: Kaspr wins in Paris and loses in Chicago, Apollo the reverse.
As a starting point in November 2026: Lusha or Apollo in the US on a small budget, ZoomInfo or Cognism with an annual budget, Kaspr in France, Cognism in the UK and DACH, and a waterfall such as FullEnrich when one database is not enough. Then run the 100-contact test below.
One provider or a waterfall?
No single database covers everyone. A waterfall asks several in turn and stops at the first answer, which lifts match rates, especially on hard roles. The price: less control over where each number came from.
Under 500 contacts a month in one market, one good provider is simpler. Above that, or on mixed markets, a waterfall that bills only the numbers found usually costs less per conversation.
Each provider: strengths, limits, the trap
Two lines of strengths, two of limits, and the one thing to check before you sign. Every price is dated and every claim sourced.
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Apollo.io
Own database · US & Canada
A very large US-centric database with email, sequences and a dialer in one subscription. Best for: uS-focused teams on a small budget who want data, sequencing and calling in one place.
Strengths
- Free plan, and paid seats from about $49 a month billed yearly.
- Bulk enrichment, CRM sync and API on paid plans.
- A dialer is included on paid accounts since January 2026 (advanced features as an add-on).
- Flags numbers on do-not-call lists in six countries (US, Canada, UK, France, Germany, Australia); its power and parallel dialers skip them.
Limits
- Mobile credits are capped per plan and reset each billing cycle.
- Reviewers consistently describe European mobiles as hit-or-miss.
The trap. Count mobile credits, not seats: the number of phone reveals per month is what limits a calling team.
Entry plan: Free plan. Basic $49 a month per seat billed yearly. 2,500 credits a month, 8 per mobile (312 mobiles). About $0.16 per mobile found. Mobile credits are not refunded, even when the number turns out to be on a do-not-call list. Checked November 6, 2026. Compare prices
Sources: Apollo pricingApollo help center: Dialer overviewApollo help center: DNC phone screeningEnrich.so: Apollo vs Cognism (EU coverage) Apollo with Skipcall
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Lusha
LinkedIn extension · US & Canada
A browser extension and database with one of the most documented privacy programs in the market. Best for: reps who find people one by one on LinkedIn, in the US and Western Europe.
Strengths
- Free plan and a low entry price.
- ISO 27701 certified (2022), SOC 2 Type II, GDPR and CCPA programs announced publicly.
- Can hide numbers on the US and UK (TPS, CTPS) do-not-call lists, once an admin turns it on.
Limits
- Credit cost per phone number changed in 2026: check it on the live pricing page.
- Thinner on mobiles outside North America and Western Europe.
The trap. The credits listed are not phone numbers: a phone reveal costs 5 credits, 8 when Lusha falls back to its own waterfall.
Entry plan: Free plan. Pro $69.90 a month. 600 credits a month, 5 per mobile (120 mobiles). About $0.58 per mobile found. A phone reveal costs 5 credits, 8 when found through Lusha’s waterfall. Pro includes 2 seats; about $52 a month billed yearly. Checked November 6, 2026. Compare prices
Sources: Lusha pricingLusha ISO 27701 announcement (PR Newswire)Lusha docs: Do Not Call tablesLusha SOC 2 Type II announcement Lusha with Skipcall
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Kaspr
LinkedIn extension · France
A LinkedIn extension from Paris, owned by Cognism since 2022, strong on European mobiles. Best for: sDRs and small teams calling France and Western Europe, one profile at a time.
Strengths
- Mobile coverage in France and Western Europe, its home market.
- Free plan with a few phone credits, low entry price.
- Part of Cognism since 2022, while keeping its own plans and free tier.
Limits
- Built around the LinkedIn extension, not bulk lists.
- Thinner in North America.
- No do-not-call screening documented publicly: screen TPS or DNC yourself.
The trap. Phone credits are counted separately from email credits: the monthly phone allowance is what you will run out of.
Entry plan: Free plan. Starter $49 a month per seat billed yearly ($65 monthly). 100 credits a month, 1 per mobile (100 mobiles). About $0.49 per mobile found. The free plan gives 5 phone credits a month. Phone credits are a separate pool from email credits. Checked November 6, 2026. Compare prices
Sources: Kaspr pricingTaylor Wessing: advising Cognism on the Kaspr acquisition (2022)Overloop: Kaspr pricing breakdown Kaspr with Skipcall
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Cognism
Own database · UK & Ireland, DACH, Rest of Europe
The European reference, with phone-verified mobiles and do-not-call screening in many countries. Cognism also owns Kaspr, bought in 2022. Best for: funded teams calling the UK, DACH and the rest of Europe at scale, with a legal team that asks questions.
Strengths
- “Diamond” mobiles, which Cognism says are verified by phone by its research team.
- TPS and DNC screening across 15 countries, according to Cognism.
- Strong GDPR documentation and EMEA coverage.
Limits
- No public prices: quote and annual contract.
- Too expensive for a single rep or a test.
The trap. Accuracy and connect-rate figures come from Cognism’s own marketing: ask for a trial on your own 100 contacts.
Entry plan: Quote only, annual contract. An older Cognism article quoted packages from $12,750 a year with 5 seats; current Grow prices are on quote only. Checked November 6, 2026. Compare prices
Sources: Cognism: Diamond DataCognism FAQTaylor Wessing: advising Cognism on the Kaspr acquisition (2022)Zeliq: Cognism pricing 2026 (estimate) Cognism with Skipcall
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ZoomInfo
Own database · US & Canada
The largest US enterprise platform: data, intent, org charts, at enterprise prices. Best for: mid-size and large US teams that will use more than phone numbers.
Strengths
- Depth of US company and contact data.
- Bulk, CRM and API built for large teams.
- Do Not Call suppression included in every subscription (admin setting), according to ZoomInfo.
Limits
- 12-month minimum contract, no public prices.
- Weaker outside the US than European specialists.
The trap. Renewal increases are frequently reported by buyers: negotiate the renewal cap when you sign.
Entry plan: Free plan. Quote only, annual contract. Buyers report entry contracts around $15,000 a year; no figure is published by ZoomInfo. Checked November 6, 2026. Compare prices
Sources: ZoomInfo pricingZoomInfo: Do Not Call suppression (PDF)Salesgear: ZoomInfo pricing 2026 (estimate)
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FullEnrich
Waterfall · US & Canada
A waterfall: it asks many providers in turn and bills only the numbers it finds. Best for: teams enriching lists in bulk who want the best match rate without several contracts.
Strengths
- 10 credits per mobile found, nothing when it misses.
- Several sources in one query, which lifts match rates on hard roles.
- CSV, CRM and API.
Limits
- No LinkedIn extension: FullEnrich retired it, so you work from lists, your CRM or the API.
- No database of its own to browse or build lists from.
The trap. The provider that answered differs per contact: keep that source for your GDPR records.
Entry plan: Free trial. Pro 500 $29 a month. 500 credits a month, 10 per mobile (50 mobiles). About $0.58 per mobile found. Billed only for numbers found; landlines are free. Checked November 6, 2026. Compare prices
Sources: FullEnrich pricing (machine-readable)FullEnrich help: sunset of the LinkedIn extensionSkipcall: 7 waterfall enrichment tools compared FullEnrich with Skipcall
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Zeliq
Waterfall · France
A French waterfall with a LinkedIn extension, credits charged only when data is found. Best for: teams in France and Europe that want waterfall coverage from LinkedIn or their CRM.
Strengths
- Credits used only when data is found, and unused credits roll over.
- LinkedIn extension, CSV and CRM workflows.
- 14-day trial with 50 credits.
Limits
- A mobile costs 10 times the credits of an email.
- Smaller footprint in North America.
The trap. Compare the price per mobile found, not per credit: 10 credits per mobile changes the math.
Entry plan: Free plan. Starter $59 a month per seat. 750 credits a month, 10 per mobile (75 mobiles). About $0.79 per mobile found. The free Basic plan lets you import leads but lists no enrichment credits; the 14-day trial gives 50. Credits never expire. Checked November 6, 2026. Compare prices
Sources: Zeliq pricingZeliq help: creditsSkipcall: 7 waterfall enrichment tools compared
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Datagma
LinkedIn extension · US & Canada, UK & Ireland, France, DACH, Rest of Europe
A low-cost finder that advertises strong European phone coverage. Best for: small teams in Western Europe and North America on a tight budget.
Strengths
- Low entry price.
- Several seats included in plans, according to Datagma.
Limits
- A mobile costs 30 credits, so the credit count looks bigger than it is.
- Tiny free tier.
The trap. Convert credits to mobiles before you compare: 3,000 credits buy about 100 mobiles.
Entry plan: Free plan. Regular $49 a month. 3,000 credits a month, 30 per mobile (100 mobiles). About $0.49 per mobile found. A mobile costs 30 credits against 1 for an email: the free plan’s 100 credits buy 3 mobiles. $39 a month billed yearly. Checked November 6, 2026. Compare prices
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Prospeo
LinkedIn extension · US & Canada, UK & Ireland, France, DACH, Rest of Europe, Rest of world
A cheap email and mobile finder with an extension, bulk upload and an API. Best for: budget-conscious teams that enrich lists themselves.
Strengths
- Free plan of 100 credits a month.
- Bulk and API at one of the lowest prices per mobile in this list.
Limits
- 10 credits per mobile.
- Unused credits do not roll over, according to reviewers.
The trap. At 10 credits a mobile, the free plan’s 100 credits buy about 10 mobiles: enough for a test, not a campaign.
Entry plan: Free plan. Starter $49 a month per seat. 2,000 credits a month, 10 per mobile (200 mobiles). About $0.24 per mobile found. Free plan of 100 credits a month. Some comparisons quote $39 instead of $49: check the live page. Checked November 6, 2026. Compare prices
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LeadMagic
Own database · US & Canada
An API-first enrichment service that charges a mobile only when it finds one. Best for: technical teams and Clay users enriching US lists at volume.
Strengths
- 5 credits per mobile, only when found.
- Built for API and Clay workflows.
Limits
- US-centric.
- Little for a rep who works from LinkedIn.
The trap. Monthly credits roll over up to twice the allowance, annual ones do not: pick the billing that matches an irregular volume.
Entry plan: Free trial. Essential $99 a month. 5,000 credits a month, 5 per mobile (1,000 mobiles). About $0.10 per mobile found. Essential credits are shared by 3 workspace members. Trackers report several plan changes in 2026. Checked November 6, 2026. Compare prices
Sources: LeadMagic pricingLeadMagic Mobile FinderLeadMagic credit system
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Swordfish
LinkedIn extension · US & Canada
A US tool known for personal cell numbers, sold on “unlimited” plans with fair use. Best for: uS teams that need to reach people on their cell, with a clear compliance process.
Strengths
- Focus on cell numbers.
- Unlimited usage within a fair use policy, according to its help center.
Limits
- Almost nothing in continental Europe.
- Prices given by sales; public figures conflict.
The trap. Personal cells can be on the National Do Not Call Registry and fall under the TCPA: screen and document consent before dialing.
Entry plan: Free trial. Unlimited Solo $99 a month per seat. Unlimited lookups under a fair-use policy. The fair-use cap is not published. Teams start at $299 a month billed yearly. Checked November 6, 2026. Compare prices
Sources: Swordfish help center: how subscriptions workSwordfish pricing
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SalesIntel
Own database · US & Canada
A US database that markets human-verified direct dials, re-verified every 90 days. Best for: uS mid-market teams with an annual budget and a CRM to keep clean.
Strengths
- Human verification process, according to SalesIntel.
- CRM enrichment.
Limits
- Quote-based, annual.
- Accuracy claims are SalesIntel’s own; independent reviews are mixed on phones.
The trap. A 90-day check cannot catch numbers that changed last week: measure the connect rate yourself.
Entry plan: Quote only, annual contract. Third-party estimates range from about $10,000 to $18,000 a year. Checked November 6, 2026. Compare prices
Sources: SalesIntel pricingLandbase: SalesIntel pricing 2026 (estimate)
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UpLead
Own database · US & Canada
A US list builder with a refund on bounced emails. Best for: teams that build US lists with emails first and phones second.
Strengths
- One credit per contact.
- Bulk lists and CRM export.
Limits
- The 95% accuracy guarantee covers emails, not phones.
- Phones are not its strength.
The trap. Do not read the accuracy guarantee as a phone guarantee: it refunds bounced emails.
Entry plan: Free trial. Essentials $99 a month. 170 credits a month, 1 per mobile (170 mobiles). About $0.58 per mobile found. One credit unlocks the whole contact, email and phone when available. Checked November 6, 2026. Compare prices
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Pharow
Own database · France
A French company database to build lists, with phone enrichment through a waterfall partner. Best for: teams prospecting French companies, including small ones, by industry and region.
Strengths
- Built for France: companies, decision-makers, filters.
- List building and enrichment in one place.
Limits
- France only.
- Phone enrichment goes through a third-party waterfall.
The trap. Credits are spent both when you add a contact to a list and when you enrich it: budget both.
Entry plan: Free trial. Essentiel €105 a month per seat billed yearly (€139 monthly). 1,000 credits a month, 10 per mobile (100 mobiles). About €1.05 per mobile found. Credits are spent both when you add contacts to a list and when you enrich them. Checked November 6, 2026. Compare prices
Sources: Pharow pricingCapterra: Pharow
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Clay
Orchestrator · US & Canada, UK & Ireland, France, DACH, Rest of Europe, Rest of world
Not a database: a workbench that chains dozens of providers into your own waterfall. Best for: growth or RevOps people who enjoy building workflows and have volume.
Strengths
- Plugs into many providers at once.
- Full control of the order and the rules.
Limits
- Steep learning curve.
- Data credits and actions make the bill hard to predict.
The trap. Coverage depends on the providers you plug in: Clay is as good as the waterfall you design.
Entry plan: Free plan. Launch $185 a month. About $0.07 a data credit on Launch, so roughly $0.45 to $1.50 for a record with a phone. Free plan with 100 data credits. Credits per phone depend on the provider you plug in. Checked November 6, 2026. Compare prices
Sources: Clay pricingSkipcall: 7 waterfall enrichment tools compared Clay with Skipcall
How to test a provider on 100 contacts
A score narrows the field. Only a test tells you what you will get. One afternoon is enough.
- 1
Take 100 real contacts
From your next campaign, same market and roles. Not the provider’s demo list.
- 2
Run the same 100 through each provider
Free plans and trials are enough. Note how many numbers each returns, and how many are mobiles.
- 3
Call them
The match rate means nothing until a number rings the right person. Count right person, wrong person, dead line.
- 4
Compute the cost per right person
Price paid divided by right-person numbers. That is the figure to compare, not the price per credit.
Typical profiles
Six common situations and the shortlist the quiz gives them. Open one to see every point.
- Kaspr
Solo SDR calling France on a small budget
France, managers, 100 to 500 a month, mobiles, up to $100, LinkedIn, GDPR
Kaspr for French mobiles from LinkedIn, then Zeliq and Lusha to test on the same profiles.
Open this profile - Apollo.io
20 SDRs calling the US with a dialer
United States, managers, 2,000+ a month, mobiles, $1,000+, CRM, do-not-call screening
Apollo, ZoomInfo and Cognism tie: Apollo leads on price and its dialer skips do-not-call numbers. Check the TCPA before loading mobiles into any dialer.
Open this profile - FullEnrich
Agency calling several EU countries
Several European countries, managers, 500 to 2,000 a month, direct lines, $100 to $1,000, CSV, GDPR
FullEnrich for bulk lists across countries, with Lusha one point behind and Zeliq third. Ask each for the source of every number, for your GDPR records.
Open this profile - Cognism
Scale-up selling into DACH
Germany, C-level, 500 to 2,000 a month, mobiles, annual budget, CRM, GDPR
Cognism, for verified European mobiles and documentation a legal team will accept. Lusha and Kaspr as cheaper tests.
Open this profile - ZoomInfo
RevOps enriching Salesforce in the US
United States, managers, 2,000+ a month, direct lines, $1,000+, CRM
ZoomInfo for depth inside the CRM, with Apollo and SalesIntel one point behind: test all three on the same records.
Open this profile - Lusha
Founder doing their own calls
United States, C-level, under 100 a month, mobiles, free, LinkedIn
Lusha’s free plan to start, Apollo if you also want sequences and a dialer.
Open this profile
Five mistakes when buying phone data
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Comparing prices per credit
A mobile costs 1, 5, 10 or 30 credits depending on the provider. Compare the price per mobile found, then per right person reached.
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Trusting the vendor’s match rate
Match rates are measured on someone else’s list, often on emails. Your market, your roles, your 100 contacts: that is the only rate that matters.
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Buying for the wrong country
Most providers are strongest at home. A tool excellent in Chicago can be mediocre in Milan.
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Signing a year before testing
Quote-only providers offer trials when asked. Ask for one on your own contacts before the annual contract.
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Forgetting that numbers die
People change jobs and numbers. A list enriched a year ago has lost part of its value: refresh before you call.
Keep going
The other free tools and guides to find, check and call your numbers.
- Phone data coverage by country Mobile coverage by provider and country, with the calling rules of each.
- Phone enrichment pricing Dated prices of 15+ providers and your cost per conversation.
- Waterfall enrichment merger Merge exports from 2 to 5 providers and keep the best number per contact.
- Direct dial checker Sort your list into mobiles, direct lines and switchboards, and call in the right order.
- B2B data decay calculator How many of your numbers are probably dead, and when to refresh.
- Phone number validator Validate and format your numbers in E.164, flag duplicates.
- Cold calling compliance checker Legal hours, consent and do-not-call lists, country by country.
- Which dialer quiz Manual, power or parallel dialer: the mode that fits your volume.
- B2B lead lists for cold calling How to build, buy and score the list before you enrich it.
- Cold call connect rate benchmarks What a good number is worth: connect rates by number type.
How the score works, and who we are
Skipcall is a dialer. We do not resell, rank for money or take commissions from any provider in this quiz, and none of them paid to appear. Skipcall also sells phone enrichment credits inside its own app; we left it out of the quiz on purpose, so the shortlist only contains tools we have no stake in.
The score is the sum of the points shown under “Why this pick”: nothing is weighted after the fact. Profiles come from vendors’ pricing pages and help centers, completed by third-party reviews when a vendor publishes nothing. Several of those reviews are written by competing vendors: we used them for prices only when no better source existed, and say so on each card.
Prices change often. Everything here was checked in November 2026. If you spot an error, tell us through the chat and we will fix it.
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