Connected through the open API
Connecting Skipcall to Apollo.io
Your targeted Apollo lists become call sessions. No native integration, but no integration project either: the Skipcall REST API is open and documented, and an automation platform, or a coding assistant, is enough to bridge the two.
Charles Baldet Updated on API included in every plan · Ready in 5 minutes · No commitment
In brief
- Skipcall has no native integration with Apollo.io.
- The Skipcall REST API, on the other hand, is open, documented and complete: everything the product does can be driven from outside.
- The connection can be built without writing a line of code, with n8n, Zapier or Make.
- To call the API directly, a coding assistant such as Claude or Codex writes the script from the documentation in a few minutes.
- What goes to Skipcall: the contacts in an Apollo sequence or list.
- What comes back into Apollo.io: the call outcome, its duration and its summary.
- Allow an hour for a first working scenario, and a few minutes if you have the script written for you.
Why connect Apollo.io to Skipcall
Apollo is first of all a way to build very targeted lists. Going from the list to the call is where most of the time is lost, between exports, columns that do not line up and badly formatted numbers. The connection removes that step and turns the targeting into a call queue directly.
Apollo.io belongs to the “outreach and sequences” family of our integrations. The call takes its place in the cadence, alongside email and LinkedIn.
How it connects
There are two routes, and neither is slower than the other. Neither means waiting for a connector to be built, nor tying up a technical team for weeks.
Without writing code
Through an automation platform
They call the Skipcall API on one side and the Apollo.io API on the other. You assemble the scenario with the mouse, with no server to host and no developer to book.
With a coding assistant
By calling the API directly
Hand the API documentation to a coding assistant: it writes the script in a few minutes. That is often the quicker route, and it avoids paying for a platform.
What travels between the two tools
A connection through an API has one advantage over a fixed connector: you decide what travels, in which direction, and into which field. Nothing leaves that you have not planned, which also keeps your record of processing activities simple.
| Direction | What travels |
|---|---|
| Apollo.io → Skipcall | the contacts in an Apollo sequence or list |
| Skipcall → Apollo.io | the call outcome, its duration and its summary |
| Available in the API | call outcome, date, duration, recording, transcript and AI-written summary |
Three concrete uses
- Go from a targeted list to a call session with no export in between.
- Dial direct lines only, by filtering on the type of number.
- Send the outcome back to measure how good the targeting really was.
Getting started
Allow an hour for a first working scenario, a few minutes if you have a coding assistant write the script. The time goes on deciding what you want to move between the two tools, not on writing code.
- Create your Skipcall API key From your Skipcall workspace, you generate a key that opens the API. It gives access to contacts, call lists and outcomes.
- Connect Apollo.io to Skipcall In n8n, Zapier or Make, an HTTP module calls the Skipcall API on one side and the Apollo.io API on the other. No code to write, no server to host. If you would rather call the API directly, a coding assistant such as Claude or Codex writes the script from the documentation.
- Send the outcome back At the end of every call, Skipcall exposes the outcome, the duration, the transcript and the summary. The same scenario sends them into Apollo.io, wherever you chose to put them.
20 to 25
calls an hour when dialling by hand
60 to 80
with a power dialer, one number at a time
150 to 200
with a four-line parallel dialer
Those rates explain why sending the outcome back automatically matters so much. At twenty-five calls a day, a rep can still log them by hand in Apollo.io. At a hundred and fifty they will not, and your data becomes wrong without anyone noticing.
What to know before you start
No native integration
Skipcall has no ready-made connector for Apollo.io. The four native integrations are HubSpot, Pipedrive, Salesforce and Attio. For everything else the open API does the work: expect a set-up rather than a button, but one measured in minutes or an hour, not weeks.
Before you switch recording on
Recording a call requires a documented lawful basis under the UK GDPR, information given to the people concerned beforehand, and a defined retention period; PECR governs the marketing calls themselves, with the ICO as the supervisory authority. These duties apply even when the recording is only used for internal training, and they do not disappear because the file travels through Apollo.io.
Beyond Apollo.io
What syncs is set out on the CRM integration page, and the open API page describes what the interface exposes. The MCP connector also opens your call data up to an assistant, to question it in plain language.
For what gets said once the line is open, the call script library gathers twenty ready-made frameworks. Plan details are on the pricing page.
Frequently asked questions
Can an Apollo list be called without exporting it?
Yes, and that is the main point of the connection: the scenario fetches the contacts through the Apollo.io API and creates the call list in Skipcall.
How do you dial direct lines only?
By filtering on the type of number when building the list. A switchboard and a direct line do not have the same answer rate, nor the same conversation at the other end.
Is there a native integration between Skipcall and Apollo.io?
No. The Skipcall native integrations are HubSpot, Pipedrive, Salesforce and Attio. For Apollo.io, the connection goes through the open REST API, either directly or through an automation platform.
How long does it take to connect the two tools?
Allow an hour for a first working scenario, and a few minutes if you have a coding assistant write the script. In most cases it is the scoping, not the technical work, that takes the time.
Do you need a developer?
Not in most cases. n8n, Zapier and Make call the API without a line of code. And to call the API directly, a coding assistant such as Claude or Codex writes the script from the documentation in a few minutes: that has become the faster of the two routes.
Is API access charged separately?
No. The open API is included in every plan, from the Starter plan at €75 per licence per month, from a single licence and with no commitment. Only the automation platform you choose, if you use one, has a price of its own.
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