CROC method
The CROC method: structuring an outbound call in four steps
Contact, Reason, Objective, Conclusion. The most widely taught structure in outbound calling, taken apart and rebuilt on a real call.
9 min read →
Library
Call scripts and outbound calling methods
Twenty ready-to-use frameworks: structured methods, answers to objections, scripts for specific situations and written templates. Each one with a full dialogue you can copy and print.
Methods and frameworks Scripts by caller Answers to objections Scripts by situation Written templates Adapting your script to the dialer
20 frameworks · around 2.8 hours of reading · updated September 2026
Methods and frameworks
The proven structures that give a call its backbone.
SONCAS method
The SONCAS method: six buying motives to adjust your pitch
Six buying motives, six ways of presenting the same offer. With the phrases that give each one away.
10 min read →
Feature, advantage, proof
Feature, advantage, proof: building a phone pitch that holds
Feature, advantage, proof. The only sequence that turns a product sheet into an argument someone will listen to.
8 min read →
Closing techniques
Eight closing techniques on the phone, and when to use each
Eight ways to ask for commitment. Each assumes a precise stage of readiness: picking the wrong one costs you the meeting.
8 min read →
Negotiating without discounts
Negotiating on the phone without cutting your price
A discount given without a trade-off teaches the client that your price was inflated. Here is what to ask for in exchange.
10 min read →
Silence in sales
Silence in sales: the hardest technique to hold
Three seconds of silence feel endless to whoever just spoke. That is exactly what makes them work.
7 min read →
Words to avoid
Words to avoid on a cold call
About ten words are enough to turn a professional call into a plea. With their exact replacement.
8 min read →
One-page call plan
Call plan: the template that fits on one page
A framework longer than one page will not be read mid-call. Here is the one that fits, and what you have to accept leaving out.
7 min read →
Scripts by caller
The same call does not play out the same way depending on who is making it.
Consulting firms
Call script for a consulting firm
Selling consulting means selling expert time to someone who already considers themselves the expert. The opening has to account for that.
10 min read →
Founder cold calling
Cold calling as a founder
Being the founder opens doors a sales rep cannot open. The trick is not to waste that advantage in your first sentence.
9 min read →
Answers to objections
Three common refusals, handled sentence by sentence rather than in principles.
Objection: my number
"How did you get my number?"
The only objection where the wrong answer exposes you. A transparent answer, the legal framework, and how to pick the call back up.
8 min read →
Objection: done in house
"We already do it in house"
This is not really a refusal: it announces a decision already made internally. The question is on what assumptions.
8 min read →
Objection: bad timing
"You have caught me at a bad time, I am in a meeting"
The only refusal where the right answer is to hang up. Provided you leave with a slot, not with an intention.
7 min read →
Scripts by situation
A missed meeting, a trade show, a lost deal: context changes everything.
After a no-show
Call script after a missed meeting
A missed meeting is not a refusal. The window to recover it is measured in minutes, not days.
8 min read →
Lost deals
Calling back a lost deal: the reopening script
A lost deal is a qualified, informed prospect who has already had the conversation. Your worst prospecting list is not that one.
9 min read →
Referral calls
"X told me to call you": the referral call script
The highest answer rate in all of prospecting. And the most common way to squander the credit of the person who referred you.
9 min read →
After a trade show
Call script after a trade show
The memory of a trade show fades within forty-eight hours. After that it is not a follow-up, it is a cold call.
8 min read →
Written templates
What happens after the call, when you need to leave a record.
Email after a call
Follow-up email after a call: five templates
The email after a call is not a summary: it is the written record of what the other person agreed to. Five situations, five templates.
9 min read →
Unpaid invoices
Chasing an unpaid invoice: the phone script
Chasing a late payment means asking money from someone you want to keep as a client. The two aims do not conflict.
10 min read →
Adapting your script to the dialer
What automatic dialling actually changes about your opening line.
Ready to multiply your productivity?
Join the sales teams that have transformed their prospecting.
Personalized demo • No commitment
