CROC method
The CROC method: structuring an outbound call in four steps
Contact, Reason, Objective, Conclusion. The most widely taught structure in outbound calling, taken apart and rebuilt on a real call.
9 min read →
Library
Call scripts and outbound calling methods
Twenty ready-to-use frameworks: structured methods, answers to objections, scripts for specific situations and written templates. Each one with a full dialogue you can copy and print.
Methods and frameworks Scripts by caller Answers to objections Scripts by situation Written templates Adapting your script to the dialer
20 frameworks · around 2.8 hours of reading · updated September 2026
Methods and frameworks
The proven structures that give a call its backbone.
SONCAS method
The SONCAS method: six buying motives to adjust your pitch
Six buying motives, six ways of presenting the same offer. With the phrases that give each one away.
10 min read →
Feature, advantage, proof
Feature, advantage, proof: building a phone pitch that holds
Feature, advantage, proof. The only sequence that turns a product sheet into an argument someone will listen to.
8 min read →
Closing techniques
Eight closing techniques on the phone, and when to use each
Eight ways to ask for commitment. Each assumes a precise stage of readiness: picking the wrong one costs you the meeting.
8 min read →
Negotiating without discounts
Negotiating on the phone without cutting your price
A discount given without a trade-off teaches the client that your price was inflated. Here is what to ask for in exchange.
10 min read →
Silence in sales
Silence in sales: the hardest technique to hold
Three seconds of silence feel endless to whoever just spoke. That is exactly what makes them work.
7 min read →
Words to avoid
Words to avoid on a cold call
About ten words are enough to turn a professional call into a plea. With their exact replacement.
8 min read →
One-page call plan
Call plan: the template that fits on one page
A framework longer than one page will not be read mid-call. Here is the one that fits, and what you have to accept leaving out.
7 min read →
Scripts by caller
The same call does not play out the same way depending on who is making it.
Consulting firms
Call script for a consulting firm
Selling consulting means selling expert time to someone who already considers themselves the expert. The opening has to account for that.
10 min read →
Founder cold calling
Cold calling as a founder
Being the founder opens doors a sales rep cannot open. The trick is not to waste that advantage in your first sentence.
9 min read →
Answers to objections
Three common refusals, handled sentence by sentence rather than in principles.
Objection: my number
"How did you get my number?"
The only objection where the wrong answer exposes you. A transparent answer, the legal framework, and how to pick the call back up.
8 min read →
Objection: done in house
"We already do it in house"
This is not really a refusal: it announces a decision already made internally. The question is on what assumptions.
8 min read →
Objection: bad timing
"You have caught me at a bad time, I am in a meeting"
The only refusal where the right answer is to hang up. Provided you leave with a slot, not with an intention.
7 min read →
Scripts by situation
A missed meeting, a trade show, a lost deal: context changes everything.
After a no-show
Call script after a missed meeting
A missed meeting is not a refusal. The window to recover it is measured in minutes, not days.
8 min read →
Lost deals
Calling back a lost deal: the reopening script
A lost deal is a qualified, informed prospect who has already had the conversation. Your worst prospecting list is not that one.
9 min read →
Referral calls
"X told me to call you": the referral call script
The highest answer rate in all of prospecting. And the most common way to squander the credit of the person who referred you.
9 min read →
After a trade show
Call script after a trade show
The memory of a trade show fades within forty-eight hours. After that it is not a follow-up, it is a cold call.
8 min read →
Written templates
What happens after the call, when you need to leave a record.
Email after a call
Follow-up email after a call: five templates
The email after a call is not a summary: it is the written record of what the other person agreed to. Five situations, five templates.
9 min read →
Unpaid invoices
Chasing an unpaid invoice: the phone script
Chasing a late payment means asking money from someone you want to keep as a client. The two aims do not conflict.
10 min read →
Adapting your script to the dialer
What automatic dialling actually changes about your opening line.
Ready to multiply your productivity?
Join the sales teams that have transformed their prospecting.
Request a demoPersonalized demo • No commitment