Phone enrichment pricing, down to the conversation

How to read a price per credit

Phone data providers rarely sell numbers. They sell credits, and each one decides how many credits a number costs: 1 at Kaspr, Surfe or UpLead, 5 at Lusha and LeadMagic, 8 at Apollo, 10 at FullEnrich, Zeliq, Prospeo and Pharow, 30 at Datagma. A plan with 3,000 credits can therefore buy 3,000 mobiles or 100. The only honest comparison starts by converting everything into the cost of one mobile found: plan price divided by the credits included, multiplied by the credits a mobile consumes.

Two more details change the bill. Some providers bill a lookup only when a number comes back, others bill every attempt. And a few keep a separate, much smaller pool of phone credits next to a generous email allowance, which is how a plan advertised with thousands of credits ends up revealing fifty phone numbers a month.

Why cost per mobile is still the wrong number to compare

A mobile found is not a conversation. Between the two, part of the numbers are wrong or dead, and a working mobile still has to pick up. With a 55% match rate, 10% bad numbers, a 14% pickup rate per dial and three attempts, fewer than one contact in five you pay to enrich turns into a conversation. That ratio, more than the sticker price, decides what a meeting costs.

This is why the calculator works backwards from meetings. It also shows something most buyers miss: when a provider bills only the numbers it finds, its match rate barely changes your data cost per meeting. A low match burns more of your list, which matters on a small market, but the spend per meeting is driven by the price of a mobile and by how many of those mobiles are wrong. A provider that is 20% cheaper per mobile but returns twice as many dead numbers loses.

The levers after the data are just as large. In the default example, one more call attempt per contact cuts the data cost per meeting by about 20%, more than switching from Lusha to Kaspr (about 16%). Enter your own trial results per provider to see which effect wins on your target.

What the main providers charge for a phone number

Figures as checked on November 6, 2026. Prices change often: each line of the table links to the provider’s own pricing page.

See all 18 providers in the price table

The traps hidden in phone data pricing

• Credits that expire

  Rollover rules differ widely: Zeliq credits never expire, Lusha and LeadMagic bank up to twice the allowance on monthly plans, FullEnrich keeps them 3 months (12 on annual plans), while Apollo credits, LeadMagic annual credits, ZoomInfo credits and RocketReach annual exports do not roll over. Buying a big plan for a campaign you run once a quarter means paying for credits you will never use.

• Empty lookups billed

  Most self-serve providers bill only a number found, but not all, and some workflow tools bill every attempt. On a 50% match rate, billing empty lookups doubles the cost of each number.

• Wrong numbers you still pay for

  A number found is billed even if it rings a switchboard or a former employee. Refunds, when they exist, are on request and capped. Track your wrong numbers: it is the only way to claim and to compare providers.

• A separate phone pool

  Generous email credits often hide a small phone allowance. Read the line about mobile or phone credits before the headline number.

• Annual minimums and auto-renewal

  Quote-only providers sign annual contracts, sometimes with a platform fee, a seat minimum and a renewal notice of 60 to 90 days. Put the cancellation date in your calendar the day you sign.

• Seats versus credits

  Per-seat plans multiply the allowance by the number of reps, but credits are rarely shared between seats. A manager who enriches lists for the whole team may need a different plan from the reps who only reveal on demand.

How this table was built

Same method for every provider, so that the numbers can be compared.

1. 1

   The cheapest plan that includes phones

   Some entry plans give emails only (RocketReach Essentials, for example). We take the first plan where phone numbers are included, at the price the vendor publishes, and say whether it is billed monthly or annually.

2. 2

   Credits per mobile from the vendor

   Taken from the vendor’s pricing page, help center or documentation for 12 of the 18 rows; each row links to that page under Details. The others are marked Cross-checked: the vendor does not publish the figure, so it comes from several dated 2026 comparisons.

3. 3

   One formula for the cost

   Plan price ÷ credits included × credits per mobile. When a vendor sells on quote or as fair-use unlimited, we do not compute a cost: the row gives the reported order of magnitude and why.

4. 4

   Dated and reviewed every quarter

   Every price on this page was checked on November 6, 2026. If you spot a change, the provider’s pricing page wins: tell us and we update the table.

Go further

The rest of the data chain, from finding numbers to dialing them.

• Cost per meeting calculator Add salaries and tools to the data spend for the full cost of a meeting.
• Which data provider should you use? Eight questions, two or three argued recommendations.
• Phone data coverage by country Where each provider really finds mobiles, next to the calling rules.
• Waterfall enrichment merger Merge exports from several providers and keep the best number.
• Direct dial checker Sort your numbers into mobile, direct line and switchboard.
• B2B data decay calculator How many of the numbers you bought are already dead.
• B2B phone number enrichment Real match rates and a 100-contact test protocol.
• Best waterfall enrichment tools Seven waterfall options compared.
• Cold call connect rate benchmarks What drives pickup rates, by number type, hour and day.
• Phone number validator Format and check the numbers before you import them.
• How to reduce cost per meeting The levers beyond data: attempts, timing, dialing mode.
• Parallel dialer Up to four lines at once, so each mobile you paid for gets dialed.