Connected through the open API
Connecting Skipcall to Clay
Your enriched tables become call sessions. No native integration, but no integration project either: the Skipcall REST API is open and documented, and an automation platform, or a coding assistant, is enough to bridge the two.
Charles Baldet Updated on API included in every plan · Ready in 5 minutes · No commitment
In brief
- Skipcall has no native integration with Clay.
- The Skipcall REST API, on the other hand, is open, documented and complete: everything the product does can be driven from outside.
- The connection can be built without writing a line of code, with n8n, Zapier or Make.
- To call the API directly, a coding assistant such as Claude or Codex writes the script from the documentation in a few minutes.
- What goes to Skipcall: the rows of the table, with the number found by enrichment.
- What comes back into Clay: the call outcome, written into a column of the table.
- Allow an hour for a first working scenario, and a few minutes if you have the script written for you.
Why connect Clay to Skipcall
Clay is a way to build very well qualified lists, column after column. The call is the logical conclusion, and often the missing link: enrichment is remarkable, then everything is exported to a spreadsheet in order to call. The connection keeps the table as the starting point, and brings the outcome back to it.
Clay belongs to the “data and enrichment” family of our integrations. A number found in the morning can be called in the afternoon, with no export in between.
How it connects
There are two routes, and neither is slower than the other. Neither means waiting for a connector to be built, nor tying up a technical team for weeks.
Without writing code
Through an automation platform
They call the Skipcall API on one side and the Clay API on the other. You assemble the scenario with the mouse, with no server to host and no developer to book.
With a coding assistant
By calling the API directly
Hand the API documentation to a coding assistant: it writes the script in a few minutes. That is often the quicker route, and it avoids paying for a platform.
What travels between the two tools
A connection through an API has one advantage over a fixed connector: you decide what travels, in which direction, and into which field. Nothing leaves that you have not planned, which also keeps your record of processing activities simple.
| Direction | What travels |
|---|---|
| Clay → Skipcall | the rows of the table, with the number found by enrichment |
| Skipcall → Clay | the call outcome, written into a column of the table |
| Available in the API | call outcome, date, duration, recording, transcript and AI-written summary |
Three concrete uses
- Call a Clay table as soon as enrichment has produced a number.
- Write the outcome into a column, to measure the quality of each data source.
- Dial only the rows whose number has been verified.
Getting started
Allow an hour for a first working scenario, a few minutes if you have a coding assistant write the script. The time goes on deciding what you want to move between the two tools, not on writing code.
- Create your Skipcall API key From your Skipcall workspace, you generate a key that opens the API. It gives access to contacts, call lists and outcomes.
- Connect Clay to Skipcall In n8n, Zapier or Make, an HTTP module calls the Skipcall API on one side and the Clay API on the other. No code to write, no server to host. If you would rather call the API directly, a coding assistant such as Claude or Codex writes the script from the documentation.
- Send the outcome back At the end of every call, Skipcall exposes the outcome, the duration, the transcript and the summary. The same scenario sends them into Clay, wherever you chose to put them.
20 to 25
calls an hour when dialling by hand
60 to 80
with a power dialer, one number at a time
150 to 200
with a four-line parallel dialer
Those rates explain why sending the outcome back automatically matters so much. At twenty-five calls a day, a rep can still log them by hand in Clay. At a hundred and fifty they will not, and your data becomes wrong without anyone noticing.
What to know before you start
No native integration
Skipcall has no ready-made connector for Clay. The four native integrations are HubSpot, Pipedrive, Salesforce and Attio. For everything else the open API does the work: expect a set-up rather than a button, but one measured in minutes or an hour, not weeks.
Before you switch recording on
Recording a call requires a documented lawful basis under the UK GDPR, information given to the people concerned beforehand, and a defined retention period; PECR governs the marketing calls themselves, with the ICO as the supervisory authority. These duties apply even when the recording is only used for internal training, and they do not disappear because the file travels through Clay.
Beyond Clay
What syncs is set out on the CRM integration page, and the open API page describes what the interface exposes. The MCP connector also opens your call data up to an assistant, to question it in plain language.
For what gets said once the line is open, the call script library gathers twenty ready-made frameworks. Plan details are on the pricing page.
Frequently asked questions
Does the call outcome come back into the Clay table?
Yes, as a column. That is what lets you compare enrichment providers on the only criterion that really counts: the answer rate actually observed.
Can you call verified numbers only?
Yes, by filtering on the verification column before creating the session. Dialling unverified numbers drags your statistics down and damages the reputation of your lines.
Is there a native integration between Skipcall and Clay?
No. The Skipcall native integrations are HubSpot, Pipedrive, Salesforce and Attio. For Clay, the connection goes through the open REST API, either directly or through an automation platform.
How long does it take to connect the two tools?
Allow an hour for a first working scenario, and a few minutes if you have a coding assistant write the script. In most cases it is the scoping, not the technical work, that takes the time.
Do you need a developer?
Not in most cases. n8n, Zapier and Make call the API without a line of code. And to call the API directly, a coding assistant such as Claude or Codex writes the script from the documentation in a few minutes: that has become the faster of the two routes.
Is API access charged separately?
No. The open API is included in every plan, from the Starter plan at €75 per licence per month, from a single licence and with no commitment. Only the automation platform you choose, if you use one, has a price of its own.
The other tools you can connect
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