Become an SDR

The track, stage by stage

Follow the trail: every stage ends with hands-on practice.

1. 1

   Stage 1

   The SDR job

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   What an SDR does, how the job is measured and what a day looks like.

   4 lessons · 24 min

   • What is an SDR for? 5 min You are here
   • The KPIs that actually matter 6 min You are here
   • Build your typical day 8 min You are here
   • The mindset of an SDR who lasts 5 min You are here

   Start
2. 2

   Stage 2

   Build your list

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   ICP, persona, data sources, enrichment and clean numbers.

   3 lessons · 20 min

   • ICP and persona: who you talk to 6 min You are here
   • Where to find the right contacts 6 min You are here
   • Qualify ten contacts 8 min You are here

   Start
3. 3

   Stage 3

   The cold call

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   Prepare, open, get past the gatekeeper and own the first thirty seconds.

   6 lessons · 45 min

   • Prepare a cold call in three minutes 5 min You are here
   • The opener: the first thirty seconds 6 min You are here
   • Get past the gatekeeper without lying 6 min You are here
   • Simulator: your first cold call 10 min You are here
   • The twenty-second voicemail 8 min You are here
   • Simulator: the call back after "send me an email" 10 min You are here

   Start
4. 4

   Stage 4

   Discovery and listening

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   The right questions, SPIN, MEDDIC, and real listening.

   4 lessons · 33 min

   • Questions that get people talking 6 min You are here
   • SPIN and MEDDIC in practice 7 min You are here
   • Listen to and score a real call 8 min You are here
   • Simulator: the discovery call 12 min You are here

   Start
5. 5

   Stage 5

   Objections

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   "No time", "send me an email", "we already have one": the wall and how to get through.

   2 lessons · 15 min

   • What an objection really means 5 min You are here
   • The objection wall 10 min You are here

   Start
6. 6

   Stage 6

   Sequences and follow-ups

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   Multichannel, cadence, LinkedIn: stay present without pestering.

   2 lessons · 14 min

   • Call, email, LinkedIn: who does what 6 min You are here
   • Build your cadence 8 min You are here

   Start
7. 7

   Stage 7

   Measure and grow

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   Funnel, pay, and the move from SDR to Account Executive.

   3 lessons · 29 min

   • Find the leak in the funnel 8 min You are here
   • Pay and what comes next 6 min You are here
   • Final exam and certificate 15 min You are here

   Start
8. 8

   Stage 8

   Practise every day

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   A random prospect, ten questions, your memo cards: five minutes a day to stay sharp.

   3 lessons · 16 min

   • A random prospect 8 min You are here
   • Ten questions a day 5 min You are here
   • Your memo cards to print 3 min You are here

   Start