Founder who prospects alone

You have neither an SDR’s time nor the taste for a script. This track keeps the parts of the core that matter to you and adds two lessons on part-time prospecting and the moment to hand over.

Two calling blocks a week, not a day more

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Your progress on this track

Rookie

0 XP · 300 XP to go to become Hunter

19 lessons · about 2 h · 5 stages of the SDR track, 2 dedicated lessons.

Who it is for · Founders and leaders of startups or small businesses who carry prospecting themselves, between product, hiring and customers. No sales background needed.

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The SDR track stages to follow

In this order. Every stage ends with hands-on practice.

  1. Stage 1 · 0 %

    The SDR job

    What an SDR does, how the job is measured and what a day looks like.

    4 lessons · 24 min Start

  2. Stage 2 · 0 %

    Build your list

    ICP, persona, data sources, enrichment and clean numbers.

    3 lessons · 20 min Start

  3. Stage 3 · 0 %

    The cold call

    Prepare, open, get past the gatekeeper and own the first thirty seconds.

    6 lessons · 45 min Start

  4. Stage 5 · 0 %

    Objections

    "No time", "send me an email", "we already have one": the wall and how to get through.

    2 lessons · 15 min Start

  5. Stage 6 · 0 %

    Sequences and follow-ups

    Multichannel, cadence, LinkedIn: stay present without pestering.

    2 lessons · 14 min Start

The lessons made for you

What the SDR track does not say, because your situation is different.

  1. 1

    Prospect alone without losing your days

    7 min · +60 XP
  2. 2

    When to hire your first SDR, or outsource

    6 min · +60 XP

What you will be able to do

  • Hold two calling blocks a week without sacrificing the rest of the company.
  • Build a list of fifty accounts that deserve your time.
  • Open a cold call and get past the gatekeeper without lying.
  • Answer the five objections you will hear most.
  • Spot the signals that say it is time to hire or outsource.

A calendar full of meetings starts with a call.

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Frequently asked questions

About two hours of lessons, then two 90-minute calling blocks a week. The lesson “Prospect alone” shows how to protect those slots and prepare the list upfront so you never call unprepared.
Yes for the stages taken from the SDR track, which build on each other. The two dedicated lessons can be read whenever you like, the second one especially when your pipeline starts to overflow.
A cold call opens the conversation, it does not close it. If your cycles are long, the track gets you the first meeting; discovery and negotiation remain your job as a founder.
In your browser, without an account. Lessons completed on this track also count in the full SDR track, and the other way round.