--- title: "Free Sales Cadence Generator & Template | Skipcall" description: "Build a multichannel sales cadence: calls, emails and LinkedIn, day by day. Editable, export to CSV or your calendar (.ics), holidays skipped. Free, no sign-up." url: https://skipcall.io/en/tools/sales-cadence-generator language: en --- [Free tools](https://skipcall.io/en/tools) # Sales cadence generator Pick the length, the channels and the number of touches: the tool lays out a day-by-day sequence you can edit, then export to CSV or straight into your calendar. Know who to follow up with, when and how Your settings The sequence updates with every change Start from an example Sequence length 15 15 business days, about 3 weeks. In business days: weekends do not count. Channels CallEmailLinkedIn At least one. The tool alternates them. Touches 8 Total number of steps, across all channels. Changing a setting rebuilds the sequence and discards your edits. Dates and calendar To date each step and build the calendar file. First day Task time Two steps on the same day are staggered by half an hour. Public holidays to skip Prospect or account Added to the calendar event titles. It stays in your browser and is never part of the share link. ## 8 touches over 15 business days Move a step by a day, change its channel or delete it: the copy follows. - Call 3 - Email 3 - LinkedIn 2 1. Day 1 Call ### First call Goal: Reach the right person and book a meeting. Angle: A specific reason to call (a new hire, a funding round, a new tool on their side), then an open question about how they work today. 2. Day 2 Email ### First email Goal: Give context and a reason to talk. Angle: Three to five sentences: why them, why now, and a question they can answer in one line. 3. Day 3 LinkedIn ### Profile visit and connection request Goal: Become familiar before the next touch. Angle: No note, or one personal sentence. Never pitch in the connection request. 4. Day 5 Call ### Call back at a different time Goal: Reach the prospect by changing the time slot from the first call. Angle: If nobody picks up, leave a short voicemail: your name, why you called, your number, and the email that will follow. 5. Day 7 Email ### Value email Goal: Bring something useful without asking for anything. Angle: A similar customer story, a resource, an observation about their website or market. 6. Day 9 Call ### Call with a new angle Goal: Restart the conversation with something new. Angle: Lead with a customer story close to their industry or a piece of company news, not with your previous message. 7. Day 12 LinkedIn ### LinkedIn message Goal: Reconnect on another channel. Angle: If they accepted: refer to your call or email in two sentences, with a question. 8. Day 15 Email ### Breakup email Goal: Get an answer, even a no. Angle: Say this is your last message, leave the door open and offer to reconnect later. ## Your cadence at a glance What the sequence on screen shows, against the tool’s rules of thumb. It updates with every edit. Touches per week 4 W1 2 W2 2 W3 Longest silence 3 business days (day 9 to 12) Span covered 15 business days The sequence follows the tool’s rules of thumb: tighter touches at the start, alternating channels, two touches a day at most, never more than a business week without a touch. ## Export Files are built in your browser, nothing is sent. One 15-minute task per step, with a reminder 10 minutes before. Google Calendar, Outlook and Apple Calendar can import this file. ## How the tool lays it out - Growing gaps: touches close together at first, further apart later. - Alternation: never the same channel twice in a row when you pick several; LinkedIn comes up half as often. - First touch is a call if you picked it; with more touches than days, the first days get two: a call, then a recap email. - Last step: a breakup message, by email when possible. **Your call steps, on a parallel dialer.** In Skipcall, a sequence works through your call list up to four lines at a time, and a callback becomes a dated task on the contact record. Email and LinkedIn stay in the tools you already use. [Create an account](https://app.skipcall.io/signup) [See sequences](https://skipcall.io/en/features/sequences) Everything runs in your browser. The tool sends nothing and stores nothing. How to check ## What is a sales cadence? A sales cadence, or prospecting sequence, is the plan of touches you schedule with a prospect who does not know you yet: how many, on which channels, at what intervals, with which message at each step. It stops as soon as the prospect replies, yes or no. Its job is to keep you from giving up after one attempt, and from following up at random. A written cadence pays off twice. For the rep, every day starts with a list of dated actions instead of “who should I chase?”. For the team, everyone prospects the same way, so results can be compared step by step and the sequence improved instead of the method changing every week. ## How to build a cadence in four decisions Length first. A sequence that is too short stops before the prospect has had time to notice you; one that is too long clogs your list with contacts who will never reply. The tool starts from fifteen business days, three weeks, as a working assumption: shorten it for a dated event invitation, lengthen it for strategic accounts where every touch counts. Then the number of touches. The more valuable the target and the more tailored the message, the more it makes sense to persist. There is no number that fits everyone: pick one, track at which step replies come in, and remove the steps that produce nothing. Channels. A call gives you a live conversation, an email leaves a trace the prospect reads when they choose, LinkedIn makes your name familiar. Mixing them lets each touch build on the last: “I left you a voicemail yesterday” beats a follow-up that starts from scratch. Finally, the message at each step. Every touch should bring something new: a customer story, a different question, a resource. The angles in the tool are starting points to rewrite in your own words, for your own offer. ## How the tool spaces the steps Days follow a curve: touches close together at the start, while the prospect is most likely to remember the first one, then further and further apart. The first and the last day of the chosen length always carry a step. When you ask for more touches than days, the tool doubles up the first days, never on the same channel: typically a call, then an email that keeps a trace of it. Channels alternate: never the same one twice in a row when you pick several. LinkedIn comes up half as often as calls and emails, because a connection request cannot be sent twice and a profile that gets pinged too often tunes out. The first touch is a call if you picked it, the last a breakup message, by email when possible. These are the tool’s rules of thumb, not statistics: they give you a consistent base to edit. Move a step by a day, change its channel or delete it, and the copy rewrites itself based on where each step sits in the sequence. The cadence check below the sequence counts touches per week, measures the longest silence and flags every gap from the rules of thumb: the same channel twice in a row, more than two touches in a day, more than a business week without a touch, or a rhythm that speeds up at the end. ## From plan to execution The CSV file opens in Excel, Google Sheets or Numbers and works as a template to share with the team or copy into your sending tool. The .ics file creates one task per step in your calendar, dated in business days from the day you pick, with weekends and the country’s public holidays skipped. For the call steps, the question becomes dialing time. A Skipcall sequence works through your call list with a parallel dialer, up to four lines at a time, and every attempt is logged on the contact record. Email and LinkedIn are not orchestrated inside a Skipcall sequence: they stay in your dedicated tools. ## Three sales cadence templates Three starting points generated by the tool. Open one to edit and export it. ### Phone-only cadence [Open in the tool](https://skipcall.io/en/tools/sales-cadence-generator?j=15\&c=a\&n=6#outil) Six calls over three weeks, for a team that prospects mostly by phone. Vary the time slot from one call to the next. 1. Day 1 Call First call 2. Day 2 Call Call back at a different time 3. Day 4 Call Call with a new angle 4. Day 7 Call Short follow-up call 5. Day 11 Call Call back at a different time 6. Day 15 Call Last call ### Three-week multichannel cadence [Open in the tool](https://skipcall.io/en/tools/sales-cadence-generator?j=15\&c=ael\&n=8#outil) Eight touches across calls, emails and LinkedIn: the base the tool opens with. 1. Day 1 Call First call 2. Day 2 Email First email 3. Day 3 LinkedIn Profile visit and connection request 4. Day 5 Call Call back at a different time 5. Day 7 Email Value email 6. Day 9 Call Call with a new angle 7. Day 12 LinkedIn LinkedIn message 8. Day 15 Email Breakup email ### Short call and email cadence [Open in the tool](https://skipcall.io/en/tools/sales-cadence-generator?j=5\&c=ae\&n=6#outil) Six touches in one week, for a time-limited offer or an event invitation. 1. Day 1 Call First call 2. Day 1 Email Email after the call 3. Day 2 Call Call back at a different time 4. Day 3 Email Value email 5. Day 4 Call Call with a new angle 6. Day 5 Email Breakup email ## Common mistakes - ### Following up with the same message “Just bumping this up” gives the prospect nothing. Every step should add something: a customer story, a different question, a resource. - ### Always calling at the same time If the prospect does not pick up on Tuesday at 10am, chances are they are busy at that time every week. Change the time slot from one attempt to the next. - ### Stopping after one try, or never stopping Without a written cadence, reps give up too early or chase forever. Set an end, finish with a breakup message, and reach out again later with a new reason. - ### Forgetting to remove prospects who replied A reply, even a no, ends the sequence for that contact. Nothing looks worse than an automated follow-up after a “no thanks”. - ### Ignoring each channel’s rules Email outreach, calls and LinkedIn messages follow different rules depending on the channel and the prospect’s country. Check them before you launch, and always give an easy way to opt out. ## Further reading Pages that complement this generator. - [B2B sales cadence The full guide: touches, channels and pacing of a cadence that books meetings.](https://skipcall.io/en/blog/b2b-sales-cadence) - [How to follow up on a cold call How many times to call back, and what to say each time.](https://skipcall.io/en/blog/how-to-follow-up-on-a-cold-call) - [B2B voicemail scripts What to say when nobody picks up, so the call step still counts.](https://skipcall.io/en/blog/b2b-voicemail-scripts) - [Cold call vs cold email What each channel brings, to balance your cadence between calls and emails.](https://skipcall.io/en/blog/cold-call-vs-cold-email) - [When to call your prospects Each prospect’s local time and calling windows, to place your call steps.](https://skipcall.io/en/tools/when-to-call) - [How many calls does your target take? The calls and hours your meeting target requires.](https://skipcall.io/en/tools/prospecting-calculator) - [Parallel dialer Dial up to four numbers at once and only hand over when someone answers.](https://skipcall.io/en/parallel-dialer) - [Power dialer Chain calls without dead time, one number after another.](https://skipcall.io/en/power-dialer) ## How to check that nothing leaves your browser The sequence is computed by code running in your browser, and the CSV and .ics files are built there: nothing is sent to Skipcall or anyone else, and the tool stores nothing, not even in your browser’s local storage. The prospect name, if you type one, is only used in the calendar file and never goes into the share link. The simplest test: once the page has loaded, turn off your connection, then change a setting or download a file. Everything keeps working, since nothing needs a server. In your browser’s Network tab you will see the site’s analytics tools, as on every page. None of them receives what you type: the tool area is excluded from session recording, and only clicks on the export buttons are counted, without their content. ## A calendar full of meetings starts with a call. [Get started now](https://app.skipcall.io/signup) [Book a demo](https://skipcall.io/en/demo) **No commitment** · Number live in 2 minutes ## Frequently asked questions **What is a sales cadence?** It is the plan of touches scheduled with a prospect: how many, on which channels (call, email, LinkedIn), at what intervals and with which message. It is also called a prospecting sequence or outreach cadence. It stops as soon as the prospect replies. **How many touches should a cadence have?** No number fits everyone: it depends on the account’s value, how tailored your messages are and your market. The tool suggests eight touches over three weeks as a starting assumption. The most useful thing is to track at which step replies come in, then remove the steps that produce nothing. **How long should I wait between follow-ups?** There is no universal delay. The tool’s rules of thumb: touches close together at the start, one or two business days apart, while the first one is still fresh, then further and further apart, never more than a business week without a touch while the sequence runs. The cadence check flags longer silences. **What is the difference between a cadence and a sequence?** Most teams use the two words for the same thing: the planned series of touches with a prospect. “Cadence” stresses the rhythm, the spacing between touches; “sequence” stresses the order of the steps, and it is also what many tools call the feature that automates them. **Should I mix calls, emails and LinkedIn?** Mixing channels lets each touch build on the previous one, and reaches prospects who never respond on one of them. A phone-only cadence still makes sense when your team is set up to call and your prospects pick up: just tick the call channel. **What is a breakup email?** It is the last touch of the sequence: you say you will not follow up again, leave the door open and offer to reconnect later. It invites a clear answer, even a no, which lets you take the contact off your list. **How do I import the cadence into my calendar?** Download the .ics file, then import it. Google Calendar: Settings, then Import & export. Outlook: open the file or drag it into the calendar. Apple Calendar: double-click the file. Times are “floating”: 9am stays 9am in your calendar’s time zone. **Are public holidays taken into account?** Yes for France, Belgium, Germany (national holidays), the United Kingdom (England and Wales) and the United States (federal holidays). Regional holidays, such as those of German states or Scotland, are not included: move the step by hand. **Can Skipcall run this cadence?** For the call steps, yes: a Skipcall sequence works through a call list with a parallel dialer, up to four lines at a time, and callbacks become dated tasks on the contact record. Email and LinkedIn are not orchestrated inside a Skipcall sequence; they stay in your dedicated tools. **Does the tool send my data anywhere?** No. The sequence is computed in your browser and the files are built there, with no network request and no storage. The share link only contains your settings and steps, never the prospect name, and it is only built when you click “copy link”.