--- title: "Native CRM integration: HubSpot, Pipedrive, Salesforce and Attio" description: "Calls, notes, recordings and statuses sync to your CRM in real time. Native two-way integration, no Zapier and no manual entry." url: https://skipcall.io/en/features/crm-integration language: en --- [4.8 out of 5 · 1,000,000+ calls handled every month](https://skipcall.io/en/customer-reviews) # Your CRM fed automatically by every call ## The Skipcall CRM integration is the two-way sync between your telephony and HubSpot, Pipedrive, Salesforce or Attio. Call outcomes, notes, recordings and statuses come through in real time, with no manual entry. [Get started now](https://app.skipcall.io/signup) [Book a demo](https://skipcall.io/en/demo) **No commitment** · Number live in 2 minutes Countries included in the base plan · +160 countries on request Hundreds of companies use Skipcall to make every call pay off - - - - - - - - - - \+ other CRMs via API The problem ## A CRM is only as good as the data it holds In practice, a significant share of phone conversations is never logged. Records stay incomplete, statuses go stale, and sales forecasts rest on a partial view of what is actually happening. The Skipcall integration removes the reliance on manual entry: every interaction is written to your CRM the moment it happens. ## A native connection, with no development and no middleware The integration works through direct authentication with your CRM, in a few clicks. No third-party connector, no intermediate automation subscription, no latency introduced by an external platform. CRMs that are not natively covered can be connected through our open API. ## What reaches your CRM, on every call 01 Call outcome and qualification status The outcome recorded at the end of the conversation updates the record on its own. 02 Timestamp and call duration Every call is dated and timed on the record, which makes activity measurable. 03 Audio recording and transcript The whole conversation stays available from within the CRM. 04 AI-generated summary The key points of the exchange are captured without having to replay the call. 05 Notes taken during or after the call Notes land on the contact record, in the same place as the rest of the context. 06 Sequence step and attempt history The number of calls placed and the progress through the sequence are visible in the CRM. 07 Automatic contact or deal creation When the lead is qualified, the matching record is created in your CRM. Two-way sync Synchronisation that runs in both directions Changes made in your CRM are reflected in Skipcall, and the other way around. Your teams work on a single source of truth, whichever interface they use. Configuration Field mapping shaped around your organisation You define precisely which data is synchronised, into which fields and under which conditions. The integration adapts to your existing sales process rather than imposing its own. Ecosystem Your calls feed every tool plugged into your CRM Once inside your CRM, call data becomes available to everything already connected to it: reporting, scoring, marketing sequences, executive dashboards. Skipcall does not add one more isolated tool; it feeds the one already at the centre of your organisation. ## Native integration, third-party connector or manual entry Manual entry Third-party connector Native Skipcall integration Share of calls logged Partial and inconsistent Depends on the setup Systematic Time to sync Delayed A few minutes Real time Additional cost Sales time Per-task subscription Included Recording and transcript Not transmitted Rarely supported Attached to the record Direction of sync Not applicable Usually one-way Two-way Maintenance Not applicable On you Handled by Skipcall Use case A rep calls a prospect from Skipcall. At the end of the conversation their HubSpot record updates automatically: status moved to “meeting booked”, recording and transcript attached, a summary of the conversation added as a note, and a follow-up task created for the agreed date. No data entry was required. ## A calendar full of meetings starts with a call. [Get started now](https://app.skipcall.io/signup) [Book a demo](https://skipcall.io/en/demo) **No commitment** · Number live in 2 minutes ## Frequently asked questions **Which CRMs are supported natively? +** HubSpot, Pipedrive, Salesforce and Attio. Any other CRM can be connected through our open API. **Does the integration require development work? +** Not for the native integrations, which are switched on through simple authentication. An API-based integration does require development, and the documentation is publicly available. **Can I choose which data is synchronised? +** Yes. Field mapping is fully configurable, including conditionally. **Is the synchronisation instant? +** Call events are transmitted in real time. Incoming changes from the CRM are reflected within seconds. **Do call recordings reach the CRM? +** Yes, as a link or a file depending on what the CRM supports, together with the transcript and the summary. **What happens if I switch CRM? +** Your data stays stored in Skipcall and can be exported in full. A new integration can be switched on with no loss of history. Related features [Contacts](https://skipcall.io/en/features/pre-crm) [Organise your contacts before sending them to the CRM.](https://skipcall.io/en/features/pre-crm) [Open API](https://skipcall.io/en/features/api) [Connect Skipcall to your tools through our API.](https://skipcall.io/en/features/api) [Sequences](https://skipcall.io/en/features/sequences) [Push your call outcomes across automatically.](https://skipcall.io/en/features/sequences) ## Connect your CRM in a few minutes Turn the integration on and watch the data land from your very first call. [Try it](https://app.skipcall.io/signup) No commitment · Account active immediately