--- title: "Multichannel Prospecting: Call, Email, LinkedIn | Skipcall" description: "Each channel’s role in a B2B sequence: the call opens, the email confirms, LinkedIn warms up. How many touches, when to stop, what the rules say." url: https://skipcall.io/en/academy/sdr/multichannel-prospecting language: en --- [Stage 6 · Sequences and follow-ups](https://skipcall.io/en/academy/sdr) # Call, email, LinkedIn: who does what A prospect does not answer the first call, nor the second. The sequence is what turns ten attempts into one conversation. As long as each channel does its own job. 6 min +50 XP 1/2 [Academy](https://skipcall.io/en/academy/sdr) 0 % Rookie · 0 XP ## Three channels, three jobs The call opens: it is the only channel where the prospect answers live, where you hear the tone and where you can follow up on the spot. The email confirms: it leaves a written trace, a reference, a time slot, and it gets read when the prospect has a minute. LinkedIn warms up: a profile visit, an invitation or a short message make your name familiar before you call. A sequence that works uses all three in that order of priority. An all-email sequence almost never produces a conversation; an all-call sequence burns through the list with no written trace. The mix is the method. ## How many touches, over how many days Teams that prospect seriously build sequences of six to ten touches over two to three weeks. Below six you give up before the prospect has had time to notice you; above ten you become noise. These numbers are common practice, not a law: your reply rate per touch will tell you where to cut. Rhythm matters as much as count. Two touches on the same day (a call then a voicemail, or a call then a follow-up email) read as one attempt. Two emails in a row with no call in between read as automation. A two or three day silence in the middle of the sequence gives the prospect a chance to come back on their own. - Day 1: call, then a follow-up email if no answer. - Day 2 or 3: LinkedIn visit or invitation. - Day 4: call at a different time. - Day 7: email with something new. - Day 9: call, short voicemail. - Day 12 to 14: closing email that leaves the door open. ## Knowing when to stop The last touch is the most important one. It says clearly that you are stopping, without reproach, and leaves a reason to come back: "I won’t chase you further, here is the piece I mentioned, I’m around if the topic comes up." This closing message often gets the reply the previous ones did not, because it asks for nothing. After the sequence, the prospect goes back into the list with a resume date, three to six months out, and the record of what was done. The next attempt starts from there, not from zero. ## What the rules say, briefly In B2B, across the European Union, prospecting a professional on their work address or number is allowed without prior consent, as long as the message relates to their role and they can object easily. This framework is called legitimate interest; it requires you to honour a stop request immediately and record it in your tool. In the US, rules such as the TCPA and state laws apply depending on who you call and how: check what applies before dialing. Consumers fall under much stricter rules, and every country has its own calling hours and opt-out lists. Before a campaign outside your country, check the rules with the site’s compliance tool. ## Key takeaways - The call opens, the email confirms, LinkedIn warms up. An effective sequence mixes all three. - Six to ten touches over two to three weeks, each with something new, never two emails in a row without a call. - The last touch announces the stop and leaves the door open: it is often the one that gets a reply. - In B2B in the EU, prospecting rests on legitimate interest: a refusal applies immediately and gets logged. ## Check what you remember Question 1 of 4 One correct answer per question. The explanation appears after your choice. Which channel’s job is to open the conversation? ## Go further - [B2B sales cadence Build a sequence that holds up over three weeks.](https://skipcall.io/en/blog/b2b-sales-cadence) - [Sales cadence generator Your sequence day by day, exportable to your calendar.](https://skipcall.io/en/tools/sales-cadence-generator) - [Cold calling compliance checker Calling hours, consent and do-not-call lists by country.](https://skipcall.io/en/tools/cold-calling-compliance-checker) A term you are not sure about? [The cold calling glossary](https://skipcall.io/en/academy/cold-calling-glossary)