---
title: "Build Your Prospecting Cadence | Skipcall"
description: "Place your touches (call, email, LinkedIn, voicemail, SMS) over fourteen working days: the tool checks rhythm, channel mix and the close, then scores you."
url: https://skipcall.io/en/academy/sdr/build-your-cadence
language: en
---
[Stage 6 · Sequences and follow-ups](https://skipcall.io/en/academy/sdr)

# Build your cadence

A sequence is judged by its rhythm as much as its content. Here you build yours day by day and the tool tells you what is off before a prospect does.

8 min

+80 XP

2/2

[Academy](https://skipcall.io/en/academy/sdr)

0 %

Rookie · 0 XP

## How it works

The timeline has fourteen working days. Pick a touch from the palette (call, email, LinkedIn visit, LinkedIn message, voicemail, SMS) then click a day to place it. You can stack two on the same day, for example a call followed by a voicemail.

On every change the tool checks the rules from the previous lesson: the first touch is a call, never two emails in a row without a call in between, no more than one touch a day except a call followed by a voicemail or an email, between six and ten touches, a silence of at least two days after the fourth, and a closing message at the end.

## How you are scored

Each rule you respect earns points, up to one hundred. The verdict and three tips update live. The "show a suggested cadence" button displays an annotated reference sequence you can edit.

When your cadence feels right, validate it: the lesson is marked complete with your score, and you can export it to your calendar with the site’s cadence generator.

## Key takeaways

- The first touch is a call; the email follows, it does not lead.
- A two-day silence in the middle of the sequence beats one more touch.
- The last touch announces the end and leaves the door open.

## Your cadence over fourteen working days

Pick a touch, then click a day. Two touches on the same day only for a call followed by a voicemail or an email.

Score

0

0 touch

A cadence that wears people out

The rhythm or the channel mix does not hold. Follow the tips below, one rule at a time.

### The rules, live

- The first touch is a call 0/20
- Never two emails in a row without a call 0/15
- One touch a day, except call + voicemail or email 0/15
- Between six and ten touches 0/15
- Two days of silence after the fourth touch 0/15
- A closing message on its own, at the end 0/10
- At least three channels 0/10

### Three tips for this cadence

- Start with a call: it is the only channel where the prospect answers live. The email confirms, it does not open.
- Two emails in a row read as automation. Slip a call between them.
- More than one touch a day feels like harassment from the prospect’s side. Keep one touch, two at most when a call is followed by a voicemail or an email.

[Export this cadence to my calendar](https://skipcall.io/en/tools/sales-cadence-generator)

A term you are not sure about? [The cold calling glossary](https://skipcall.io/en/academy/cold-calling-glossary)